Wednesday, October 31, 2012

Bibo - The Drink Discovery App [Interview]






I can’t recall how I stumbled upon Bibo. The only thing I remember seeing is “drink discovery app” and my mouse took over. It’s fun to try new concoctions and with Bibo now I'll know where to find what I want.

I had a chat with Natan, one of three co-founders of the app, to find out the details of this not-yet-released discovery app and "go behind the scenes" of their development. We also learned who drinks more: iPhone users or Android users.

What is Bibo?
Bibo is greek for “to drink”. It's a drink discovery app that allows you to see the different kinds of drinks available around you. People can find new beers, wines, or specialty cocktails they haven't tried before.

I noticed that you considered putting your project through Kickstarter. What held you back from using the crowdfunding site?
We decided since we had the talent in-house we wouldn’t need a large amount of funding to put together a fully functioning app. We surveyed Kickstarter to observe projects similar to ours and monitored the response they were getting. The outcome looked very positive for us so we started it on our own.

What were some of the struggles in getting to market?
Well, because we’ve been doing web consulting on the side, it’s taken us 7 months to develop the app. Finding the time was the biggest challenge and since we’re not getting paid to put this together it was hard to dedicate time to Bibo when we had clients with needs as well.

How is the user recruitment going?
We have over 200 users signed up already. The app isn’t even available for download yet so that’s very encouraging. People are very excited.

When will the Android version be available?
Surprisingly, we found a study indicating that iPhone users drink more than Android users so that’s why we started with the iPhone. Depending on the usage we’ll be incorporating it onto Android phones as well. We’d like to reach 500 users before entering the Android marketplace.

What can fans look forward to seeing inside the Bibo app?
Our goal was to streamline the ratings system. We didn’t think people wanted to spend as much time rating drinks on Bibo as they do rating restaurants on Yelp so we incorporated a much less intensive process. Users upload a photo then rate three associations:  Taste, Presentation, Strength.  Based on those three ratings, an average will result. It shouldn’t take as long as a Yelp review.

Is there a social aspect within Bibo?
Yes. Users can share the drinks they’ve discovered and rated within their Facebook accounts. Within the Bibo app, users can be followed and engaged with as well.

How are restaurants jumping on board to gain exposure through your app?
We’ve encouraged restaurants to upload their drink menu and become a flagship restaurant on Bibo. Because we’re in beta phase this allows them to be the flagship location visible on Bibo in certain areas and gain more visibility to Bibo users.

Do you have any other projects you’re working on?
We’re working on a few side projects actually. At our company office [GoSolid Labs] we installed a Knock Lock where you can enter our office without a key if you use the secret knock. The video is posted on our Facebook page - https://www.facebook.com/GoSolid.

We also put together JobMango.com which is a job tracking management website. We knew people were mainly using spreadsheets to track all the jobs they applied to and the notes associated with them. We figured there had to be a better way so we launched JobMango. http://www.jobmango.com/



Natan and his team reside in Seattle and with all of their creativity and enthusiasm it wouldn't surprise me if they land funding on a future project from the likes of Sequoia Capital or Andreessen Horowitz, both currently backing popular consumer sites like Airbnb and foursquare.

Bibo will be available in the App Store beginning late November 2012. However, you can reserve your user name now by visiting their website http://www.biboapp.com/ and registering with your email address.


Tuesday, October 23, 2012

"Dear Zynga, I Quit"






Today's news of Zynga's layoffs went viral in a matter of minutes thanks to Justin Maxwell's tweet but let's take a step back and think "Why is this such a shock?"

Sure any company completing layoffs is tragic and in the midst of a struggling economy you might say crippling. However, most of the reports on Zynga's workforce should be a reminder of how incredibly toxic it's been for quite some time. How toxic?

"I watched alcoholism and substance abuse skyrocket, relationships crumble (including my own), people slept on office couches, two developers got divorced, one nervous breakdown," says a Zynga employee.

But you don't need an inside source to pick up on a debilitating fall from grace. All you need are resignations!

 
Don't feel bad for these newly unemployed tech stars. The tech sector they reside in is fiercely competitve in searching for talent. I'm sure they'll land on their feet...or inside Electronic Arts (EA).
 


Wednesday, October 17, 2012

How I Got 600 Visitors in One Month





Look Guys & Gals, I'm no blog expert. I wouldn't call myself a marketing guru either. I write what I like and I share it. I'm sure there's a multitude of people that do it better. Afterall I only have 28 Twitter followers.

BUT....

I started my blog one month ago and have received over 600 visits with a weekly total that's increased from 55 to nearly 200 visits per week.

- I don't focus on SEO in my writing.
- I don't force my friends to "like" my blog.
- I didn't purchase 1,000 Twitter BOT followers to make myself look popular.

Instead, I used some good 'ol common sense and a few tools from my technology shed to "get 'er done."  Here are a few tech tips that helped me and will hopefully help you.


BrandYourself
"Control Your Online Reputation"
http://brandyourself.com/

To fully grasp my online reputation and control what is seen when you search me on Google I turned to BrandYourself.com. After signing up, I linked my blog, Twitter, and LinkedIn accounts to my BrandYourself profile. Immediately my LinkedIn profile and Twitter account rose to #1 and #2 in Google results. Also, I am now able to see who searches my name on Google.

Limits of a free SEO optimization account:
- Limited to 3 uploaded links (I suggest LinkedIn, Twitter, website, or blog)
- View the last 3 people who searched you on Google

Upgrade for $10/month (or $80/year) which includes:
- Unlimited link uploads to be optimized on Google
- View all the people who have found you online

As a free service, I think this is a MUST for anyone trying to promote themselves online. For those of you cleaning up your history of frat parties, beer bongs, and Pam Anderson videos there's little hope for you. Try Reputation.com (backed by Kleiner Perkins) and pray.



Tweriod
"Start Tweeting When Others Listen"
http://www.tweriod.com/

After gaining a small handful of followers on my Twitter account I used Tweriod to find out the optimum time to post tweets. After linking my Twitter account to Tweriod, a report was generated indicating that the optimum time to reach my followers was between 9am - 10am on the weekends. Sweet, I feel smarter already!

This free service is great for everyone but for professionals the fee-based account is exceptional. Pricing is dependent on the number of followers you have and ranges from $4 - $15. If you can't afford that, I guarantee standing at a freeway off-ramp with a sign "Need proceeds for my Tweriod account" will bring you more than enough Washingtons.

Paid insights include:
- Klout influence graph
- Hourly stats
- Analysis of entire follower base
- Monthly analysis of your followers



TweetDeck or Hootsuite
"Managing the Mayhem"
http://www.tweetdeck.com/
http://hootsuite.com

Now that you've figured out the best time to tweet it's time to set a recurring schedule of tweets. TweetDeck & Hootsuite have free dashboards with multiple functions that help you:

- Monitor your home feed
- Schedule tweets for future delivery
- Monitor your mentions and direct msgs
- View all your retweets

Why would you NOT use this?!! Thanks to them we can all have a life outside of the Twittosphere.

I'm not going to go into detail on the differences between the two. Luckily someone already has: http://www.myrisedesign.net/blog/social-networking/item/486-tweetdeck-vs-hootsuite-which-twitter-client-is-the-best-marketing-tool.html



Network, Netwerk, Netwurk
If you enjoy 5 people a week reading your blog or visiting your website then stop here. I'm sure you've produced great content that will attract those people from Popondetta, Papua New Guinea where all great leads come from. <pls sense sarcasm>

For the rest of us, it's time to Blow. It. Up.

Linking your blog to multiple social networks is the winner-winner-chicken-dinner key to exposure. Good News? All of them are free! So glad I don't have to go over the obvious ones - G+, Twitter, Facebook - because you already have those. Right? RIIIIGHT? Here are a few you may not know about...

WattPad
"Connecting the World Through Stories"
http://www.wattpad.com

If your writing skillzzz are purely a leisure activity that you enjoy posting for those 5 Papua New Guineans then this is the place for you. Build a profile and post your stories, blogs, or "Why Won't Lindsey Lohan Disappear" op-eds and link up with others who do the same. Your entries will be added to the 3.2 million stories already posted and will be gazed at during the 1 billion minutes its users spend on the site.  And who knows, you may win at The Watty Awards!

Contently
"Next Generation Publishing"
https://contently.com

Serious Bloggers? This one's for you.
If you think you've got what it takes to call yourself a "Freelance Writer" then you might be popular on this site. Create a profile to showcase all your posts, display the number of words you've written, and gain a network by commenting on others' posts. This site has become an avenue for brands like Best Buy and AMEX to find editorial content and pay freelance writers for their contributions. Now all those nights writing in your underwear might pay off!



Hey, one more thing...It's pretty clear to me that you're talented, amazing, and intuitive. Afterall you led yourself here...to my blog. So while I've got you here I just want to say that you're also one step ahead of the rest for learning about all this crap. Now go put it to good use!



Wednesday, October 10, 2012

A Date with Nouveau Tech




Having spent hundreds of hours on online dating sites I can tell you what works and what doesn't (for starters, guys please keep your shirts ON). Instead of replaying my horrific meetups with recovering alcoholics, I-still-want-her-back divorcees, and "Ooops did I forget to mention I have 7 kids", I'd like to introduce some new technology that might just save you some dating aggravation.

Follow this creative story which introduces new and fun iPhone apps and websites to use in your quest to find   THE ONE



Hey there cutie patootie, HowAboutWe (http://www.howaboutwe.com) ...drink some wine at a gallery opening. I love a man who can suggest such a fun date - that's why I chose you on HowAboutWe.com. Finally there's a dating website that's more than just an online profile. Teach me about Art Nouveau, I'll teach you about wine legs.

I'd love to make plans and meetup unless your HowAboutWe profile screams "Psycho-Stalker" in which case I'll politely decline and watch The Notebook.....again.



YES! I have a date. But what to wear?  Afterall it's a first date. A bad impression could send me back to the Ben & Jerry's tub in the freezer.

Jeans or a dress? Heels or Flats?  This is a job for Blurtopia.  HELP my Blurtopia (http://blurtopia.com/) friends!

(2 image uploads later)

Jeans with heels it is! Jim, Sandy, and Dan all commented that it would make a great first impression. Now THAT'S what I call crowd sourcing!




I'm getting pretty excited about this date because it's been on my bucket list for quite some time. I'm curious though what type of planner you are. Will you be late for our first date? Let's Twist (http://www.twist.com/) and find out.

It's fairly easy so if you can't figure it out we're likely not a good match. I only have room for one blonde in my life.  Open Twist, select the location, choose my number, and Twist away. You won't need to send me texts while you're driving - that's Twist's job. If you're running late I'll probably know before you do.

Turns out your ETA was my ETA. See, wasn't that fun?!



I enjoyed our date. You were funny, smart, cute...that's enough to secure a Round 2. But I'm really confused about your texts. You're sending me mixed signals. Thankfully, HeTexted (http://hetexted.com/) has an entire online community to help me interpret what this means: "I had a great time. Guess I'll see you when I see you."

Verdict: He's Not Into You

Eh, that's ok cuz I Googled you and saw your pictures from Spring Break. WOW, You reeeaaaally like brunettes...A LOT.

Guess it's back to HowAboutWe.com for another fun date from my bucket list.

THE END



Sorry Android users...for now, HowAboutWe, Blurtopia, and Twist are available for iOS only. HeTexted is available via the web and can be linked to your Facebook and Twitter profiles.

HAPPY DATING!




Tuesday, October 2, 2012

Discovering Bands, Radio, & Podcasts

By now we've all figured out how to use Pandora & Spotify; and if you haven't yet used IHeartRadio you've had some desire to go to their music festival. But don’t throw in the towel and think that’s the best there is.

Calling all cover bands! I’m coming after you (minus the groupie panty-throwing mentality). Timbre is uniting us wherever I go. One simple tap on the Timbre icon and BOOM an entire list of live music is displayed within 50 miles. My choices for this weekend: the wildly popular Florence & The Machine ($60) or a local blues band Bluestix ($5).

“Tune in Tokyo, Tune In Tokyo” (bonus pts to anyone who can name what movie that’s from) In moving away from Clearchannel (aka IHeartRadio) the masses have a unique alternative via TuneIn which boasts over 70,000 stations from talk to music to sports to comedy including over 2 million podcasts. So yes, you can actually TuneIn to Tokyo.

Podcasts galore. It’s podcastical! Stitcher is your Pandora-esq discovery app for everything outside of music. Podcasts from ESPN, Suze Ormon Show, E! Entertainment, Piers Morgan, Children’s Reading Corner, Gun Rights - the only thing missing is Honey Boo Boo....and thank goodness for that!





Timbre
"Connecting Fans with Bands"
http://www.timbreapp.com/

I recently went to see a No Doubt cover band and fell back in love with live shows. With an itch to see more live music, I wanted to find shows related to what I liked. Searching by venue was time consuming and mostly disappointing. Then I found Timbre and Timbre found me, literally. The phone app uses your GPS location to connect you to venues with live band performances that meet your preferred genre....which then led me to earplugs.

- Discover new talent
- Preview the artist before heading to the venue
- Enjoy live music close to home minus the outrageous Ticketmaster prices and large crowds
- Find live shows while traveling
- FREE




Stitcher
"More Than Music"
http://www.stitcher.com/

Thank you Stitcher for bringing The Joe Rogan Experience, Freakonomics Radio, The Adam Corolla Show and about 9,999 other podcasts to my phone (and my car via bluetooth). This app also streams live news stations and recorded bites from radio shows. Put it all together in a discovery app that tailors your listening experience to shows that relate to your interests. News, comedy, sports, gossip - there’s even a children’s read-along station.

- On demand podcasts from a wide variety of genres
- Avoid downloading podcasts to your phone
- Auto-dash availability through SYNC (Ford), IntelliLink (Buick)
- 10,000+ talk shows, radio stations, podcasts
- FREE




TuneIn
"Everything in the Whole Wide World - except Clearchannel"
http://tunein.com/

With so many unique ways of separating itself from IHeartRadio (IHR), this app brings more to the table than just 70,000 station and 2 million podcasts. From instant iTunes purchasing to rewind capabilities, it seems like TuneIn found everything missing in IHR and gave us what we never thought we always wanted.

- iTunes button lets you buy a song you like instantly
- Pause & rewind as you’re listening
- Record shows as you listen and send a link to friends (Premium account only)
- Search by artist and find interviews, podcasts, & radio stations currently playing their song,
- Preview the current song being played on radio stations as you browse
- Car Mode: easy to use big buttons makes it faster/easier to get to your favorite station
- Reach global radio stations outside of the US
- Keep track of your cell phone data usage in settings
- Set an alarm to a preferred radio station and wake up to a station you like
- FREE




(PS. The movie reference is Girls Just Wanna Have Fun)